Nestlé

Digital and Social Media

Role

Content Manager

Timeline

2013–2015

Team

Worked with MXM Agency

Worked as a strategist and content manager to help Nestle's Hispanic brands reach over 2 million combined followers across Twitter (X) and Facebook. Also led several paid and influencer campaigns built around loyalty programs.

Key Case Study

Tasked with building the digital footprint of Nestle's Hispanic brands, specifically La Lechera, Abuelita, Coffee-Mate and El Mejor Nido. Goal was to build awareness amongst bilingual American audiences through digital channels and giveaway campaigns.

The Approach

Honed in on communities across X and Facebook, strategizing and executing live social events with chef influencers. Also coordinated digital components around national pop ups, gathering leads and registrant database for remarketing campaigns.

The Results

2 million users reached. Registrant database increase by 5x via digital leads. Ultimately stood up Hispanic Brands social pages, which now have a follower footprint totaling 1M worldwide.