Synopsys

Paid and Social Media

Role

Head of Social Media

Timeline

2022–2026

Team

Managed team of 3, plus vendors and partners

Oversaw social media program for one of the world's largest technology companies, with 25k+ employees and $9B in revenue. Shaped marketing and comms strategies across digital channels, building a follower footprint of 2M+.

Key Case Study

In July 2025, managed the social media strategic work and execution of Synopsys' $35B acquisition of Ansys. This included an end-to-end comms plan that included paid, organic, and employee advocacy.

The Approach

Worked alongside creative, PR, and investor teams to architect the primary external messaging plan across the corporate and C-suite social accounts. This included graphics, video, copy, forecasts, and global executions from over 30 countries.